The Inspiring Journey of Amen Milano Fashion
In 2007, with just 316 Ethiopian birr in my pocket, I embarked on a journey that would shape my life and career. The story of Amen Milano Fashion began humbly with a single idea—to take a small step into the world of business. I purchased four men’s shirts for 79 birr each from an "International Boutique" and resold them for 120 birr each. That initial profit was not just a financial gain but a spark of possibility.
At the time, I owned a Nokia 5310 phone, my only valuable possession. Desperate to grow, I used my phone as collateral to borrow 10 more shirts with a strict deadline to return them or pay by 8 PM. I hustled tirelessly, moving through the bustling streets, selling those shirts one by one. By the end of the day, I had sold 125 shirts, earning 5,000 birr—a life-changing moment that solidified my belief in the power of perseverance and determination.
This success ignited my passion for business, and I decided to pursue it wholeheartedly. Armed with ambition, I traveled on foot to boutiques across the city, introducing my products. While some dismissed me with harsh words, others offered valuable advice and encouragement that fueled my drive to push forward.
Two years of relentless hard work paid off when I opened my own shop. From the beginning, I focused on importing high-quality shirts from Turkey, understanding that quality was the key to winning and retaining customers' trust. Over time, I expanded into men’s suits, carefully curating a collection that reflected elegance and style.
Today, I am proud to see Amen Milano Fashion thriving. What started with just 316 birr has grown into a business that reaches customers far and wide. I am more than happy to launch my website, which allows me to connect with even more people and share the vision of Amen Milano Fashion globally.
This journey has been one of challenges, resilience, and growth, but above all, it’s a testament to what can be achieved with determination and a vision. Amen Milano Fashion is not just a business; it is a story of hope, persistence, and the power of starting small to dream big.
